Every year around Labor Day, most publicists receive some version of the same message from clients: “Great, now that summer’s over we can really push.” And every year, we talk them off that ledge a little. September isn’t a light…

If you’ve been in this industry longer than a hot minute, you already know the rhythm. Inboxes empty out. Editorial calendars thin down. The reporters you’ve spent months building relationships with are suddenly on a beach in Portugal, or simply…

There’s a new kind of cold email hitting journalists’ inboxes, and it’s somehow even less effective than the old kind. We already talked about the cold communicator — the PR approach that treats outreach like a numbers game and reporters…

Most tech founders dream of landing coverage in TechCrunch, WSJ, or Wired. But here’s the reality: early-stage companies aren’t ready for top-tier press, and that’s actually an opportunity, not a setback. Trade publications offer something far more valuable for startups: a…

Many clients sign with PR consultants but aren’t truly ready to be effective partners, making it nearly impossible to develop successful campaigns. This post explores why PR requires mutual effort to uncover the authentic stories that create “aha” moments—and how…

The cold communicator operates on a simple but flawed premise: if you contact enough journalists, someone will bite. It’s the PR equivalent of throwing spaghetti at the wall, except the wall is made of people whose trust and attention are…

Being a successful publicist isn’t about being agreeable—it’s about being right. The ‘yes man’ approach doesn’t just harm your credibility; it ultimately fails the client too, setting everyone up for disappointment and reinforcing unrealistic expectations that will haunt your entire…