Many clients sign with PR consultants but aren’t truly ready to be effective partners, making it nearly impossible to develop successful campaigns. This post explores why PR requires mutual effort to uncover the authentic stories that create “aha” moments—and how…

The cold communicator operates on a simple but flawed premise: if you contact enough journalists, someone will bite. It’s the PR equivalent of throwing spaghetti at the wall, except the wall is made of people whose trust and attention are…

Being a successful publicist isn’t about being agreeable—it’s about being right. The ‘yes man’ approach doesn’t just harm your credibility; it ultimately fails the client too, setting everyone up for disappointment and reinforcing unrealistic expectations that will haunt your entire…